Another day, another Black magazine folds. Vibe Vixen is the latest publication to fall under the witches spell. After two years and some change, Vibe Vixen will no longer produce their hard copy magazine but will continue their presence online. Read the official press release below. I wasn’t really a fan of the magazine but it’s sad that people will lose their jobs."Less than two weeks after being named CEO of Vibe Media Group, Steve Aaron announced Vibe would fold Vibe Vixen, the female counterpart to urban music and lifestyle magazine Vibe.
Vixen will cease as a regularly published title with the August/September issue and starting in the fourth quarter, the company will begin publishing Vixen as special issues focusing on urban culture themes. The company hasn’t determined the frequency for the specials, a company rep said. Vixen also will continue to maintain a Web site.
In a press release, Aaron said there would be “some” layoffs. The rep would not make executives available for further comment.
Vixen launched in February 2005 as a twice-a-year title with a circ of 425,000 (unaudited) and upped the frequency to six times this year. Pages for the first half of 2007 totaled 147, per Publishers Information Bureau. [Source]"
Ugh. First Suede, now Vibe Vixen (although Suede was much better than VV). Is there no way to keep a beauty/fashion magazine for black women in business?????
ReplyDeletethey didn't push hard enough... i'm always getting knocked over the head with offers to buy allure and glamour. i'm sure that takes money too that they didn't have.. and a stronger parent company... sadly
ReplyDeletehey! i'm going to cali this weekend and won't be back until september...here is the website i was talking about where i made extra summer cash. Later! the website is here
ReplyDeleteWhat a shame, another Black women's magazine goes kaput. How I hate to see that. The problem with Vibe Vixen is that it was all style and no substance. The cover looked great and the layout was nice but there was nothing in it. I picked it up many times to flick through but could never bring myself to part with my money and pay for it.
ReplyDeleteI am truly sad about this. I agree with yummy. It needed some more promo.
ReplyDeletethis makes me sad, eventhough i didnt order it. i liked their transition to classiness.
ReplyDeleteThe magazine was a pile of doo-doo if you ask me. I think they relied to much on style. What about other aspects of black female life?
ReplyDeleteI like how the majority is about style the fashion magazines do the same and still managed. I think it has to do with marketing
ReplyDeleteI really feel like online magazines like Clutch are going to be up next. It's only been out for 4-5 months and it's getting better and better every issue. It pretty much covers everything and we get to witness their growth monthly. Also, Vibe Vixen, should do great online. I like the site alot! Honey - I am waiting for them to get it together!
ReplyDeleteYou should also check out YMIB.COM...They will be re-launching a brand new site within the month with more fashion, culture, and inspiration...Also...reading blogs for me is just as good as reading a magazine...people like Fly, Invade My Closed, 55 Secret, The Makeup Girl, Afrobella, Steal Style, and a whole lot of other stylish ladies!
ReplyDeleteOnline is the future! ;)
ReplyDelete